Ten years of designing financial products — from B2C to B2B, from local challenger bank to multi-market banking platforms, from personal financial management to crypto custody — I've launched products from zero, scaled them with strategic vision, and built teams and processes that keep the bar high.
Head of Product Design for the Digital Banking Cluster. Product design strategy across global markets, a market-agnostic design platform, and an AI-native process adopted by 40+ designers.
11.4M users · 40+ designers · 2→7 markets
Shaped MonieWorld's end-to-end product experience as Head of Product Design — onboarding, home, and an information architecture built to scale from remittance to a full financial suite.
84.5% signup conversion · £7.6M TPV
Led two independent discovery programmes — diaspora spending behaviour and the UK–Nigeria SME corridor — to decide where the product should, and shouldn't, go next.
2 discovery programmes · roadmap reshaped
Built and led a team of 7 multi-disciplinary designers. Redesigned KYC and money-movement flows — and built the research and design-ops infrastructure to make it repeatable.
+27% depositor conversion · +37% KYC submission
Built the institutional custody product from zero — product positioning, wallet and transaction design, and full design systems across iOS, Android and Web.
$2B AuM in 2 months
Launched one of Hong Kong's first challenger banks — from zero to 160,000 users in ten months. Led design across Save, Spend, Growth, Onboarding and IAM.
0 → 160K users in 10 months